DANNY CHEUNG
Photoshop, Illustrator
Digitial Artwork
Event logo and Promotion
LHC Procurement Group
After Effects, Illustrator, Photoshop
Background
Company conference event held in Birmingham to discuss a net zero future within the housing public sector. A teaser was required starting with "Fit For Future", before a full reveal of the title "Retrofit for a net zero future". An event logo was needed as well as social media speaker cards for promotional material.
Project
I researched what being net zero meant and from these elements I created a logo to represent the company conference. From this, I created a reveal animation to promote the event and speaker cards for social media campaign. I also arranged for the venue pull-up banners and event planning.
Logo research
Initial thoughts researched and elements to possibly include into the logo design are drafted. A solar panel, energy efficiency rating scale and heat pump were chosen as final assets.
Logo design
Combining the elements together and working on a smooth transition between the elements, starting with a rating scale and morphing into an energy efficient house with solar panel and heat pump.
Final design
Morphing text transition from 'fit for future' to the full name 'retrofit for a net zero future' using a slide reveal, next to the house icon animation.
Social media
Designs for social media to promote the event and advertise ticket registration.
Alternative portrait designs
Portrait design which contains a company quote and event promotion across social media campaigns.
Social media speaker cards
Personal cards for the event's speakers to use across social media and promote their speaker role in the conference.